{"id":19840,"date":"2024-09-10T09:58:37","date_gmt":"2024-09-10T02:58:37","guid":{"rendered":"https:\/\/vieclam.net\/blog\/?p=19840"},"modified":"2024-10-11T08:51:19","modified_gmt":"2024-10-11T01:51:19","slug":"account-manager-la-gi","status":"publish","type":"post","link":"https:\/\/vieclam.net\/blog\/account-manager-la-gi-19840\/","title":{"rendered":"Account Manager l\u00e0 g\u00ec? M\u1ee9c l\u01b0\u01a1ng, vai tr\u00f2 v\u00e0 nhi\u1ec7m v\u1ee5"},"content":{"rendered":"\n

Account Manager<\/strong> l\u00e0 m\u1ed9t trong nh\u1eefng v\u1ecb tr\u00ed kh\u00f4ng th\u1ec3 thi\u1ebfu trong c\u00e1c doanh nghi\u1ec7p Agency, b\u1edfi h\u1ecd l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong c\u00f4ng t\u00e1c ph\u00e1t tri\u1ec3n m\u1ed1i quan h\u1ec7 v\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng. V\u1eady Account Manager l\u00e0 g\u00ec?<\/strong> c\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd l\u00e0 g\u00ec v\u00e0 c\u1ea7n c\u00f3 nh\u1eefng t\u1ed1 ch\u1ea5t n\u00e0o \u0111\u1ec3 tr\u1edf th\u00e0nh Account Manager gi\u1ecfi? H\u00e3y c\u00f9ng Vieclam.net<\/strong><\/a> t\u00ecm hi\u1ec3u ngay trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y nh\u00e9!<\/em><\/h2>\n
\"Account
Account Manager l\u00e0 g\u00ec? M\u1ee9c l\u01b0\u01a1ng, vai tr\u00f2 v\u00e0 nhi\u1ec7m v\u1ee5<\/figcaption><\/figure>\n

I. Account Manager l\u00e0 g\u00ec?<\/strong><\/h3>\n

Account Manager l\u00e0 c\u1ea7u n\u1ed1i gi\u1eefa n\u1ed9i b\u1ed9 doanh nghi\u1ec7p v\u1edbi\u00a0 kh\u00e1ch h\u00e0ng. H\u1ecd s\u1ebd l\u00e0 ng\u01b0\u1eddi qu\u1ea3n l\u00fd, ki\u1ec3m so\u00e1t v\u00e0 \u0111i\u1ec1u h\u00e0nh t\u1ea5t c\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng v\u1edbi \u0111\u1ed1i t\u00e1c v\u00e0 kh\u00e1ch h\u00e0ng bao g\u1ed3m vi\u1ec7c trao \u0111\u1ed5i, th\u1ecfa thu\u1eadn, k\u00fd k\u1ebft h\u1ee3p \u0111\u1ed3ng v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 t\u1ed1t v\u1ec1 sau.\u00a0<\/p>\n

Trong m\u1ed9t s\u1ed1 Agency l\u1edbn hi\u1ec7n nay th\u00ec b\u00ean c\u1ea1nh Account Manager<\/strong> c\u00f2n c\u00f3 th\u00eam vai tr\u00f2 Key Account Manager. V\u1ec1 t\u00ednh ch\u1ea5t c\u00f4ng vi\u1ec7c, hai v\u1ecb tr\u00ed n\u00e0y kh\u00e1 gi\u1ed1ng nhau, nh\u01b0ng Key Account Manager s\u1ebd l\u00e0 ng\u01b0\u1eddi c\u00f3 vai tr\u00f2 t\u01b0 v\u1ea5n, \u0111\u00e0m ph\u00e1n v\u00e0 duy tr\u00ec c\u00e1c m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng tr\u1ecdng y\u1ebfu c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

\"Account
Account Manager l\u00e0 g\u00ec<\/figcaption><\/figure>\n

Xem th\u00eam:\u00a0Key Account Manager l\u00e0 g\u00ec? Y\u00eau c\u1ea7u v\u00e0 t\u1ed1 ch\u1ea5t c\u1ea7n c\u00f3 c\u1ee7a v\u1ecb tr\u00ed Key Account Manager<\/a><\/strong><\/p>\n

II. S\u1ef1 kh\u00e1c nhau gi\u1eefa Account Manager v\u00e0 Sales Manager<\/strong><\/h3>\n

Account Manager v\u00e0 Sales Manager \u0111\u1ec1u l\u00e0 c\u00e1c\u00a0ch\u1ee9c v\u1ee5 \u0111\u00f3ng vai tr\u00f2 r\u1ea5t quan tr\u1ecdng trong vi\u1ec7c qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng v\u00e0 l\u00e0m t\u0103ng doanh s\u1ed1. Do \u0111\u00f3, hai v\u1ecb tr\u00ed n\u00e0y th\u1ec9nh tho\u1ea3ng b\u1ecb nh\u1ea7m l\u1eabn v\u1edbi nhau. Vi\u1ec7c hi\u1ec3u ch\u00ednh x\u00e1c v\u1ec1 ph\u1ea1m vi c\u00f4ng vi\u1ec7c c\u1ee7a m\u1ed7i v\u1ecb tr\u00ed b\u1ea3o \u0111\u1ea3m doanh nghi\u1ec7p c\u00f3 k\u1ebf ho\u1ea1ch tuy\u1ec3n d\u1ee5ng h\u1ee3p l\u00fd v\u00e0 \u1ee9ng vi\u00ean khi \u1ee9ng tuy\u1ec3n v\u00e0o c\u00e1c v\u1ecb tr\u00ed n\u00e0y c\u0169ng c\u00f3 s\u1ef1 chu\u1ea9n b\u1ecb t\u1ed1t. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 b\u1ea3ng so s\u00e1nh m\u1ed9t s\u1ed1 \u0111i\u1ec3m kh\u00e1c nhau gi\u1eefa v\u1ecb tr\u00ed Account Manager v\u00e0 v\u1ecb tr\u00ed Sales Manager, c\u1ee5 th\u1ec3 nh\u01b0 sau:<\/p>\n

\n\n\n\n\n\n\n\n
\n

Ti\u00eau ch\u00ed<\/strong><\/p>\n<\/td>\n

\n

Account Manager<\/strong><\/p>\n<\/td>\n

\n

Sales Manager<\/strong><\/p>\n<\/td>\n<\/tr>\n

Nhi\u1ec7m v\u1ee5 ch\u00ednh<\/td>\nT\u01b0 v\u1ea5n, ch\u0103m s\u00f3c v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 t\u1ed1t v\u1edbi kh\u00e1ch h\u00e0ng<\/td>\n\n

T\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng m\u1edbi, chuy\u1ec3n \u0111\u1ed5i t\u1eeb lead th\u00e0nh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, k\u00fd h\u1ee3p \u0111\u1ed3ng v\u00e0 gia t\u0103ng doanh s\u1ed1.<\/p>\n<\/td>\n<\/tr>\n

T\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng<\/td>\nL\u00e0 nh\u00f3m nh\u00e2n s\u1ef1 th\u1ef1c thi, ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng trong th\u1eddi gian x\u00e2y d\u1ef1ng v\u00e0 h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5.<\/td>\nThu\u1ed9c nh\u00f3m nh\u00e2n t\u00ecm ki\u1ebfm v\u00e0 chuy\u1ec3n \u0111\u1ed5i t\u1eeb kh\u00e1ch h\u00e0ng t\u00ecm n\u0103ng th\u00e0nh kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a cty.<\/td>\n<\/tr>\n
L\u1ee3i nhu\u1eadn<\/td>\nT\u1eadp trung v\u00e0o qu\u00e1 tr\u00ecnh duy tr\u00ec l\u1ee3i nhu\u1eadn d\u00e0i h\u1ea1n<\/td>\nT\u1eadp trung v\u00e0o qu\u00e1 tr\u00ecnh ch\u1ed1t d\u1ef1 \u00e1n<\/td>\n<\/tr>\n
Quy tr\u00ecnh l\u00e0m vi\u1ec7c<\/td>\nTh\u1ecfa thu\u1eadn v\u1edbi kh\u00e1ch h\u00e0ng v\u1ec1 chi ti\u1ebft c\u1ee7a vi\u1ec7c mua – b\u00e1n s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5.<\/td>\nTh\u1ecfa thu\u1eadn v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 kh\u00e1ch h\u00e0ng m\u1edbi t\u1eeb \u0111\u00f3 kh\u01a1i g\u1ee3i nhu c\u1ea7u c\u1ee7a h\u1ecd, ch\u1ed1t sale v\u00e0 mang v\u1ec1 doanh thu cho cty.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n

III. C\u00f4ng vi\u1ec7c c\u1ee7a Account Manager<\/strong><\/h3>\n

V\u1ec1 c\u01a1 b\u1ea3n th\u00ec c\u00f4ng vi\u1ec7c c\u1ee7a v\u1ecb tr\u00ed Account Manager l\u00e0 t\u1eadp trung v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 t\u1ed1t v\u1edbi kh\u00e1ch h\u00e0ng t\u1eeb \u0111\u00f3 t\u1ea1o ra l\u1ee3i nhu\u1eadn cho doanh nghi\u1ec7p.\u00a0<\/p>\n

Account Manager<\/strong> s\u1ebd l\u00e0 nh\u00e2n s\u1ef1 ch\u1ecbu tr\u00e1ch nhi\u1ec7m qu\u1ea3n l\u00fd v\u00e0 \u0111i\u1ec1u h\u00e0nh t\u1ea5t c\u1ea3 c\u00e1c c\u00f4ng vi\u1ec7c li\u00ean quan \u0111\u1ebfn b\u1ed9 ph\u1eadn Account, \u0111i\u1ec3n h\u00ecnh nh\u01b0:<\/p>\n